The continuous cultural appropriation of Habesha culture in trendy western clothing stores, like Urban Outfitters, led us to create designs that accurately represented our heritage. Our founder and designer, Stella, wanted to blend her Eritrean heritage with street wear. Our designs are a fresh take on cultural wear, and are intended to effortlessly intertwine with modern fashion.
Founded in 2017 we are working each day to bring our clothes to the public. We hope to inspire young creators to believe in their work and to never think their dreams are unachievable. #SYO
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